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TTB Labelling

TTB publishes rule regarding modernized labelling of alcoholic beverages

On April 2, 2020, the Alcohol and Tobacco Tax and Trade Bureau (TTB) released their final ruling regarding the labelling of the following alcoholic beverages:

  • Wine
  • Distilled spirits
  • Malt beverages

This rule will come into effect on May 4th 2020 in the US and is based on Notice No. 176, Modernization of the Labeling and Advertising Regulations for Wine, Distilled Spirits, and Malt Beverages. However, not all proposals have been addressed in the final rule. TTB plans to address some of those issues in upcoming rulemaking documents. The new regulatory amendments do not require any changes to be made on current labels, rather increasing the flexibility for industry members.

The new ruling can be found here. It increases flexibility in areas such as:

  • Alcohol content accuracy for distilled spirits (± 0.3 percentage points)
  • Brand label placement flexibility for distilled spirits
  • Allowing age statements for most types of distilled spirits (all time spent in oak barrels counts)
  • Spirits that are distilled from agave now fall under a new class: “Agave Spirits”
  • Definition of what is considered vodka has been changed (the requirement that vodka be without distinctive character, aroma, taste, or color is eliminated)
  • Allowing vintage dates for wines imported in bulk, and
  • The prohibition on strength claims for malt beverages, e.g. beer has been lifted.

Tentamus Labelling is constantly adapting to the latest labelling requirements. Do you require help, or are you interested in learning more about labelling? Reach out to:


Kaitlyn Gerhart, Ph.D
General Manager
P: 540-684-9211

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